Why a Theory of Change Should Be Your North Star
A strong Theory of Change ensures impactful approach to growth
A Theory of Change is an enhanced Logic Model: a framework that outlines the roadmap for a specific educational technology intervention to lead to improved student learning outcomes. A strong Theory of Change explains how and why these changes will occur by linking the EdTech tool's features, implementation strategies, and activities to outputs as well as short-term and long-term outcomes (outputs are e.g. number of students reached while outcomes are e.g. enhanced literacy, numeracy, or socio-emotional skills).
By mapping out these connections, a Theory of Change helps ensure that the EdTech solution is designed with clear objectives, provides evidence of its potential impact, and guides the process of evaluation and refinement over time.
The first step in creating a research-based Theory of Change is developing a logic model. Frameworks like the ESSA Tier IV in the U.S. require EdTech companies to have a logic model, which outlines the inputs, activities, outcomes, and impacts expected from the product.
The international certification of EdTech impact - EduEvidence - requires that companies have a Theory of Change completed by independent researchers, together with a comprehensive literature review and research plan.
A well-supported Theory of Change aligns directly with research and should be informed by a critical, tailored literature review led by qualified researchers. This ensures the product’s value proposition matches the available research literature.
Do you need support with the development of your Theory of Change? Our network of highly qualified researchers, impact experts and learning scientists can support your research report for ESSA IV or EduEvidence certification. Given our large network (rather than a small group of consultants) we can ensure that your report is completed by an expert directly in the area targeted by your solution. We view a research-based Theory of Change as essential evidence for all EdTech companies. To make this accessible, we have developed a streamlined model that is affordable for startups and organizations in the Global South, offering access to researchers at a low, competitive cost.
Strong theories of change, supported by solid research, serve as a compass for long-term decision-making, helping EdTech organizations develop measurable mission statements and track progress.
Weak logic models often fail by listing assumed pathways without connecting to impact metrics or acknowledging the complexity of relationships between inputs, activities, and outcomes. See some more tips and examples of theories of change on our website.
Remember: Theories of Change are great planning tools for both product development and research road-mapping. Ultimately, they are accountability frameworks that align vision with measurable impact.
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